Is your website capturing leads for your business? If it’s not, then it isn’t doing what it should be for your potential customers and overall business. A quality business website design turns website visitors to leads, sent right to you. Already interested in the products or service to offer, website leads are often qualified and can lead to increased sales and profits for your company. Here are three examples of how your business website can and should be capturing leads.
Call to Action
Each page on your website should include what’s called a “call to action.” This is essentially a message as to what you want the website visitor to do. Instruct them to fill out a contact form, send an email, or call for more information. Imagine a potential customer is on your website and interested but they don’t know the next step. Sometimes consumers need direction and a call to action on each page will ensure they know the next steps to book service or purchasing a product.
It should be easy for website visitors to contact you and express interest in what you have to offer. Having a fillable contact form on business websites make it just a few clicks for them to become a qualified business lead. Through this simple contact form, you can capture their name, phone number, email address, and what they would like more information about. Don’t ask for too much information, just enough for you to contact them about a specific product or service.
Email Address Submission
If you have a strong email marketing program then it makes sense to try and collect as many email addresses for website visitors as possible. A pop-up box that appears as soon as someone lands on the website asking for their email address is a great option. You can also have a webpage with a form asking for a name and email address. In the world of digital communication, email addresses are extremely valuable for communication, prospecting, and more.
Any and all of these elements can help increase leads from your website. Take advantage of them all for a robust lead capture strategy all through your business website design. Allow professionals to design your website and include these elements, which can turn into more leads and more business. What more could you ask for from your website?