Achieving the best website design in West Palm Beach, FL, involves working with the best design team to overcome common mistakes. Your website should be user-friendly, intuitive, and engaging if it’s going to convert clicks to sales or subscriptions. Here are some of the common mistakes made by brands and web designers alike and how you can avoid them for a more productive website.
Step Away from Stock Photos
As a brand, you want people to recognize you and your team as a group of unique and united individuals. You’re a brand and a business, yes, but some transparency is expected and may only serve to help your business grow. When designing your website, it’s tempting to use stock photos. However, by using actual photos of your office space, your personnel, and representative projects you’re working on, you look more credible and offer users the transparency from the brand that they’re looking for.
Build on the Bandwagon
You’ve heard your mother and grandmother ask, “If everyone else was doing it, would you do it too?” and you know the honest answer to that is yes. The fact is that no matter how old you are, you’re more likely to participate in a behavior or purchase a product or service if you know a lot of other people are doing it too, particularly good friends of yours. Capitalize on this in your web design by incorporating user reviews into your design and positive testimonials.
Make Changes Gradually
If you read tech news, you may have noticed over the years that every time major changes are made to a website, the brand faces a lot of backlash. You can overcome this challenge by making changes to your website little by little. Even if your new and improved website is significantly better than the previous version, you’ll still face some pushback and may even lose customers if you roll it out all at once.
Give Users a Middle Option
It may sound odd, but people are often conflicted when they are faced with two options. If you’re selling a product or service, give people three options: one that is less expensive, one that is more expensive, and then one right in the middle. This is known as the compromise effect, and it refers to people’s tendency to choose a middle option when faced with two otherwise extreme choices.
With how much people are interacting with their favorite brands online nowadays, the importance of having a clearly designed website cannot be overstated. Your website design should avoid these design disasters in order to be as helpful to your business as possible. Reach out to Ideabar toady for the best website design in West Palm Beach, FL.