Competition is extremely fierce within the airline industry. They offer similar products and services, and constantly strive to get customers on board. This is where airline advertising comes in. By using innovative marketing strategies combined with programs that offer several benefits to new and loyal customers, airlines are working overtime to appeal to customers. Here are three methods airlines are utilizing to stay ahead.
Social media has become a holy grail of sorts for airlines. Through the use of this online accounts, airline companies garner a global audience, virtually 24/7, 364 days a year. This wide reach allows them to spread their wings farther than ever before to create a deeper relationship with customers with ads that humanize their brand. Airlines also use social media to provide valuable services to customers, like updates on sales and promotions, and entertaining features like behind-the-scenes clips. Southwest, for example, shares frequent daily Facebook updates illustrating ideas the company is working on and heartwarming stories about employees who go above and beyond to help customers. Many airlines also use Twitter to provide fast, reliable customer service and feedback to customers who use social media often.
Airlines are using non-traditional advertising methods to immerse themselves into the daily lives of customers. Such methods include operating fun, informative lounge style booths at festivals and sporting events around the world, and providing food trucks that travel around designated cities offering free samples to the public. These unique, mass market approaches to airline advertising has helped them continue to develop a brand the public at large can trust and a positive image that will usher in new customers.
Programs and Perks
Loyalty programs are a great asset to airlines because they offer advantages for frequent flyers. Several airlines charge similar fares for the same trips, and by encouraging repeat customers to invest in their loyalty program is a way airlines can stay one step ahead of the competition. Loyalty programs allow members to earn points for every trip they make with the same airline, which they tend to do rapidly. And when a specific amount of points are earned, members can exchange them for rewards like free flights, seat upgrades, airport lounge passes, free Wi-Fi, free alcoholic beverages, parking discounts, and much more. Another way airlines used advertising to attract repeat customers is by offering fun and exciting in-flight experiences. This can include special features like in-seat entertainment systems streaming the latest TV shows, films, music, and games. Including these perks in airline advertising methods appeal their more tech savvy customers, which is growing exponentially every day.