When it comes to advertising the market can quickly become saturated. If your campaigns aren’t getting you the results you would like, perhaps it’s time to think outside the box.
Nontraditional advertising can be used for businesses of all sizes. You can be a small business and still think of creative new ways to get people’s attention. The key is to present your brand in a way that is hard to ignore. Traditional media is getting easier to bypass and traditional forms of advertisement such as print, radio, and TV, just aren’t reaching as many consumers as they used to.
You could have your logo printed on pizza boxes, car decals, or sponsor a little league team. You could work with local celebrities on endorsements, or give out free samples, or host an event. Get creative with your brand. For example, if you are a hairstylist, offer to do the mannequins’ hair at a local shop and stage them so others can see. If you are a shoe store, use sidewalk art to create footprints walking into your store, etc. The idea is to be creative and unique.
To reach a larger audience you could work with companies like YouTube. The idea is to find consumers where they are at. Social media and internet platforms like Facebook, Google, and Snapchat are all examples of companies that will reach audiences that may not use traditional media like print or TV.
Hosting seminars can be another good way to engage with the public. You could go on a tour and have several seminars scheduled across the country. Product placement can be useful as well. You can negotiate to have your product carried as a promotion in other stores. This can be used for a limited time promotion and will hopefully gain loyal customers to your brand after their initial encounter with your product at another store.
There is a convenient way to reach consumers on both a national and international level all at once, and that is with airport advertising. According to the Bureau of Transportation Statistics there are, on average, 1.7 million people flying every day. This means you could have an audience of over 1 million people viewing your advertisements every day.
Some ways you can work with airport advertising is to sponsor ads on the in-flight broadcast, have digital ads on lounge displays, or have a print ad in the in-flight magazine. Whatever method you choose you should put your creativity cap on and think outside the box to captivate a captive audience.