Nowadays renewable energy is not only gaining popularity among various consumers in housing and commercial sectors but also in industrial sectors. The core of this renewable energy explosion is in the field of solar energy.
Now solar companies can start appealing more customers than before as solar cells are now becoming affordable.
Internet marketing can certainly make lots of difference for solar company by following five Internet marketing techniques:
- Use SEO
Same old search engine optimization or SEO technique of promoting your website should also work for showing up more often for every search engine result.
Solar companies can get plenty of prospects as people visiting the website looking for much more information about the services may become a future potential buyer.
Therefore, you must optimize your website for search engines. Try to code your website properly by adding essential HTML tags.
You can also send links of the website of the solar company on other popular relevant sites like https://www.novaspect.com/ too for inviting more visitors.
- Content marketing
This is another process where certain keyword is added and also few visual elements is included on the site so that visitors can find information they want.
This is done with the help of writing blogs by providing various new information about the company and the industry trends.
Blog may also offer handy guides for all customers, who are interested to know details about the services of the company by providing infographics and various hard data, videos about the facilities, also photos of the products.
Once you start offering content that can offer many useful information to readers then you will find more visitors for the website alone.
- Social media marketing
Nowadays, social media has become very popular and marketing by using popular networks e.g. Twitter, Facebook and LinkedIn can be a very good option.
Social media will be much useful for solar companies due to the popularity of alternative and sustainable energy right now. Many visitors would like to know about various sources of having own electrical supplies.
You get the opportunity to get directly connected to people through social media who are showing lots of interest for the company
Facebook or Twitter can provide excellent opportunities to do customer service. Customer can directly get in touch and directly follow up.
By using social media, it is possible to build more trust between customers and supplier as they can get answers to their queries by getting connected through social media.
- Reputation management
You can display various press releases and many other achievements of the company on the website and also on social media and many more.
The objective is to provide as much information as possible to show the search engine users about the company’s knowledge, reliability, and about tech-savvy business.
Such strategy can be perfect if the businesses was made target by any bad press release.
- Conversion rate optimization
This is a process of getting various ways to turn any site visitor into actual customers. The process will work as follows:
- Find any element of your website that you want to modify
- Try to test that element’s different versions for several months
- Try to track its impact on your conversion rates
- Shortlist the version that gives best conversion rate
Implement that element on your website